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Product Development Advertising Campaign
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Advertisement Campaign
Due Dates:
Journal due Friday, May 6th May 13th
Poster Ad due Friday, May 13th
2 min. Commercial due May 20th
Assignment type: In Class IB Project
Key Concepts: Aesthetics, Communication, Development
Global Context: Personal and Cultural Expression,
Scientific & Technical Innovation
Statement of Inquiry:
A local invention can diffuse into a global market through successful and targeted
communication.Objective: Using the strategies and concepts learned in ELA, Design and Visual Arts,
students will:
1. Design Product Development (Rough Draft) Journal.
2. Create a 2D advertisement poster for your product.
3. Make a 2-4 min. commercial marketing your product.
(You will use your advertisement in your commercial.)Directions:
You are a newly contracted graphic designer at DeBrevitt Advertisement Company. (Demonteverde, Bretz, Leavitt) You have been given the job assignment of creating a 2D advertisement for your original product that seeks to influence buyer's perceptions.1. You must create a rough draft journal with samples of your designs before completing your advertisement poster. The journal must include the following pages:
cover- Product Name & Illustration 1 pt.
pg. 1 Detailed Product Description 2 pts.
pg. 2 Company Name- 5 or more renditions (circle your favorite) 1 pt.
pg. 3 Company Logo with visual metaphor- 5 or more renditions (circle your favorite) 1pt.
pg. 4 Company Slogan- 5 or more renditions (circle your favorite) 1 pt.
pg. 5 Big Idea- What is your message? What problem will your product resolve. 1 pt.
pg. 6 Visual Metaphor- a symbol representing your big idea 1 pt.
pg. 7 Propaganda Strategy - Which strategy(ies) will you use in your ad. What phrases will you use to develop this strategy?Target Audience Who are you trying to appeal your product to? 2 pts.
Journal total 20 pts.2. The following design components must be applied to help sell the product in a 2D poster Advertisement:
Product Name & illustration of product 5 pts.
Company Name, Logo & Slogan 5 pts.
Propaganda Strategy Statement 5 pts.
Visual Metaphor (A symbol representing your big idea) 5 pts.
Poster Total 20 pts.3. You will record a 2-4minute commercial marketing your product.
4. Use the Rubric above to understand expectations.
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IBMYP Reflection Form
Fill out the reflection form and submit to Google Classroom along with your commercial.